Contemporary French poster


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Here is a recent appraisal from Michelle’s column in Discover Vintage America:

Q: I have what appears to be an original hand painted poster by Firmin Bouisset for La Touraine Biscuits. The piece measures roughly 42″ x 58″, under his signature it is dated 1901. It is mounted on muslin or canvas. Any idea what this might be worth? Thank you, The Poster Guy

A: Dear Poster Guy, Etienne Maurice Firmin Bouisset (1859 -1925), was a French painter, printmaker and poster artist. During the time when posters were the primary form of advertising Bouisset created posters for a number of different food companies. He did create posters for several biscuit companies the main one being Lefevre-Utile biscuits aka Lu Lu.

I could not find any reference to “La Touraine Biscuits” being made in France. Also, if you look at the piece and think back to the time when Bouisset was painting, a boy using the bathroom on a wall would not have been acceptable and it is certainly not a very compelling ad that makes you want to run out and buy the product. The works of Bouisset are no longer under copyright and numerous reproductions, recreations and fantasy pieces are on the market.

Taking all of this in to consideration I think that you have a contemporary fantasy piece.

It is a nice size, appears to be in very good condition and the subject matter is pretty comical and would sell for $75-$100.

note –  All prices given are for sale in a private sale, antique shop or other resale outlet. Price is also dependent upon the geographic area where you are selling. Auction value, selling to a dealer or pawnshop prices are about one half or less of resale value.

Written by Michelle Staley

Michelle Staley has over 35 years of experience as an antique collector, picker and dealer. She has done hundreds of insurance and IRS appraisals in addition to just satisfying another collector or dealer’s curiosity concerning what an item is, does or its worth. Other experience includes her work as a forensics consultant and in archeological identification and dating.

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  1. would like to know where I can show my antique post cards, and get an appraisal on these cards.
    they date back to the early 1900 s. I live in Missouri, do you have any suggestions. thank you

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